Leveraging Generative AI for Competitive Advantage: Publication Insights





Publications

Creatum GmbH is committed to advancing knowledge in the field of artificial intelligence and its applications in business. Below you’ll find two of our recent publications that explore the intersection of generative AI, strategic management, and competitive advantage.






Article 1: Leveraging Generative AI for Competitive Advantage: Understanding Your Company's Expertise

Short Summary:

This research paper explores how companies can gain a competitive edge by effectively implementing generative AI technologies. The authors emphasize the importance of understanding a company’s core expertise and provide practical examples of how multi-agent AI systems and graphical neural networks can revolutionize business processes. The paper offers insights into identifying valuable application areas and presents case studies in machine monitoring and marketing to illustrate the potential of these technologies.

Key Takeaways:

  • Companies must understand their core expertise to effectively implement generative AI
  • Multi-agent AI systems and graphical neural networks offer new possibilities for integrating expertise into business activities
  • Case studies in machine monitoring and marketing demonstrate practical applications of AI technologies
  • The goal should be to enhance human decision-making rather than completely substitute human action
Click here to download the paper






Article 2: How Artificial Intelligence Can Increase Resilience in Small and Medium-Sized Enterprises

Short Summary:

This paper examines how small and medium-sized enterprises (SMEs) can leverage artificial intelligence to enhance their resilience in an increasingly complex business environment. The authors propose a systematic approach to strategic management using multi-agent AI systems as “auto sapiens” partners. The research highlights the potential of AI in helping SMEs overcome resource limitations and make more informed strategic decisions.

Key Takeaways:

  • SMEs often lack the resources and expertise to handle complex strategic management tasks
  • Multi-agent AI systems can act as “auto sapiens” partners to support decision-making
  • The paper outlines a three-phase process for strategic management using AI
  • Gatekeeper agents are introduced to mitigate technological risks and increase acceptance
  • The approach aims to democratize access to strategic management tools for SMEs
Click here to download the paper